9 Powerful LinkedIn Marketing Tips (That Actually Work)

The world is shrinking.

Remember the Six Degrees of Separation trend from the 1990’s?

The hypothesis was that anyone in the world could be connected to anyone else by only six people.

Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right?

It’s now down to 3.5 Degrees.

We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer.

A smaller world means the never-ending lead generation process has an ever-shrinking window.

How do you find new ways to generate leads then?

Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored.

I’m going to show you how to generate leads with effective LinkedIn marketing.

But before I show you how, you need to understand the ever-shrinking social media lead pool and what it means in the competitive B2B world.

Is LinkedIn really effective?

The short answer is: Yes.

In fact, there have been some eye-popping revelations compiled by Linked to Authority in recent years.

The biggest winner here is that 93% of B2B marketers feel that LinkedIn is the best place to win leads.

And 64% of corporate website visits originate on LinkedIn.


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That’s a lead generation magnet.

But despite those positive statistics, LinkedIn has largely flown under the radar in terms of finding B2B leads.

Why is that?

The simple answer is that other studies haven’t been so optimistic.

In data gathered by HubSpot, social media as a whole wasn’t the biggest source of company leads.

But social media is part of a well-rounded lead generation strategy.

And of all the social platforms, LinkedIn consistently performs the best for B2B lead generation.


More than 80% of social leads for B2B are generated on LinkedIn:

So while social media overall isn’t great for lead generation if you’re a B2B company, strategically positioning yourself can provide a steady stream of leads.

It beats out all the other social platforms.

Yes, that includes Facebook, Google +, Pinterest, and the ever-popular Twitter.

But as you can see, it still falls short of inside sales, blogging, and even telemarketing as a source of lead generation.

But that doesn’t mean it’s not useful.

In fact, it’s quite the opposite!

For example, Modern helped an Australian software company generate more than $2 million in sales just by optimizing their LinkedIn marketing techniques.

And they did it in three weeks.

After six months, that $2 million grew to $6 million.

All by conducting research and actively participating on LinkedIn.

But now comes the real question:

How do you actually get leads from LinkedIn?

That’s what I want to share with you.

I’ve compiled nine powerful ways for you to start finding leads on LinkedIn right now.

Let’s start by getting you set up properly.

#1: Create a company profile

There are currently over half a billion users on LinkedIn.

That may sound like a lot, but the truth is that most of their user base is not in the United States.

The U.S. isn’t even in the top five.

That means there is room for a ton of growth.

Not being on LinkedIn means you’re missing out on a global audience to draw leads from.

You may have exhausted your area, but you haven’t even touched the world.

All you have to do to get started is create a company page.

It’s completely free to start your own page.

Simply enter your company name.

Now upload an image.

But not just any image.

Make it an iconic image that showcases your brand.

No dogs, cats, or anything that distracts. Keep it professional.

Next, you’ll need to create an About Us section that encapsulates your brand.

Be aware that LinkedIn has a character limit much like meta descriptions.

You can go over, but if you can create a description that’s under the limit, you’ll be better off.

Put your website, industry, and additional information just below the About Us section.

It’s a convenient way to give your visitor context without bogging down your copy.

LinkedIn will use this information to help you appear in searches executed by others on the platform.

Then, share where your physical location is. The more your potential lead knows you, the better.

This also helps you stay connected with businesses in your local area.

Local referrals are a good way to show trustworthiness to a larger audience.

The final element you want to add is your featured groups.

This is a crucial way to acquire new leads, so we’ll circle back to it in a moment.

LinkedIn also recommends that you remember to include keywords in your About Us section.

Once everything is set up, you should try to create links to your Company Page.

Posting a link to your Page from your website is one great way to get started.

You can also include it in blog posts and your email signature.

Now that you’re on LinkedIn, you’re ready to get started with the rest of these tips.

#2: Post actionable content

Once you’re up and running, it’s time to start sharing content.

Content marketing is absolutely vital on any platform, and LinkedIn is no exception.


With more than two-thirds of LinkedIn’s users considering themselves “news junkies,” you’ll be hard-pressed to find an audience that is as ready and willing to consume your content.

You’ll want to incorporate LinkedIn into your daily posting habits.

Multiple, spread out posts every day will help you reach and engage with your audience.

I also recommend using all of the different post types available on LinkedIn.

As you can see, you can write an article, share an image, or even upload a video.

If you go to write a post, you’ll be ushered to a simple publishing tool that looks like this:

You’ll then be able to create a catchy headline, upload an eye-catching image, and share your knowledge on a topic.

I like to recommend sharing brief bits of content with a link to a full blog post.

That way, when someone reads your content and gets hooked, they’ll click through to find even more of your helpful advice.

Or, you can share something inspirational like an image and quotation to help you connect with your network.

Whatever type of content you choose to post, Linked to Authority recommends having 5-10 published posts on your LinkedIn Page to bolster credibility.

That content will look like this on your Page:

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