MBICT

Social Media

Companies address a range of stakeholders through social media marketing, including current & potential customers, current & potential employees,

Social media marketing

is the use of social media platforms and websites to promote a product or service.^[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

Advertise on Facebook & Instagram

Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, longer descriptions, and testimonials where followers can comment on the product pages for others to see

Instagram: Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services

Advertise on LinkedIn

LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.^[42] Through the use of widgets, members can promote their various social networking activities

Advertise on Youtube

YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers

Advertise on WhatsApp

WhatsApp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. WhatsApp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them

Advertise on Blogs

Blogs

Platforms like LinkedIn create an environment for companies and clients to connect online.^[66] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.

Engage your Audiences

Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaignsincluding WhatsApp can read or listen to them