Scalability is vital for two reasons. First, a hosting provider should grow organically with you, enabling you to upgrade when needed. Second, your website should be able to handle massive spikes in visitor numbers.
Consider the following questions to understand whether your web host is flexible:
- Will the web host upgrade you from an entry-level shared hosting plan to an intermediate VPS when your visitor numbers reach a certain level without any downtime?
- How easy is this upgrade process?
- Can the web host support seasonal fluctuations in web traffic seamlessly?
You should aim to get a solution that checks all three boxes.
Visit web hosting forums to learn about other people’s experiences with providers. Then compare services and prices to determine the right plan based on your needs and budget.
With a web host provider in place, you can move on to Step 2.
Step #2: Select a Unique and Relevant Domain Name
Don’t go looking for the perfect domain name–there isn’t one. Some names better than others, but ultimately, it’s a small part of your business. The content of your website remains most important.
A domain name is your website’s address on the internet. Mine is NeilPatel.com, and it reflects my personal brand, but yours can be anything you want it to be, provided it’s related to your business, topics that you want to write about, or your name.