With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization (ASO) is so crucial.
But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.
App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.
The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.
We’ll cover how to optimize for each of these factors below, but first let’s talk about why AOS matters.
According to Google, 40 percent of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.
Simply put, this means that:
If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
With hundreds of thousands of apps in each app store vying to rank above one another, the reality is most publishers are not investing in app store optimization.
So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.
Much of what I’m about to explain is actually SEO basics.
If you’re already familiar with these for web searches, there are still a few key differences within the App Store.
Let’s start by breaking down the various components that can affect your ASO:
These factors have the largest impact on where your app ranks, so pay special attention to these factors.
Besides being the most important ASO factor, the title and keywords can be modified easily. so you’ll want to optimize them regularly.
First impression matter — but there are several other factors that heavily weigh impact whether users tap that download button. These include:
Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing with a keyword in the title increases search ranking for that title by 10.3%!
Obviously, some limitations apply, as the App Store is very regulated.
You’re given only 30 characters for a title in Apple, and keyword stuffing is a surefire way to risk being banned.
Users are also wary of downloading shady-looking apps for privacy concerns.
Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?
Be smart about how you optimize.
Pandora, for example, does everything right.
© 2021 MBICT . All rights reserved